The Market Exploration Services are part of the Managed Services offerings targeted at companies who want to enter the North American Market. The Market Exploration services help understand the market, the business opportunity, and the necessary investments in the US and in the home office. The service produces a multi-year business plan that covers people, process, profitability, and infrastructure aspects. Market Exploration Services address

• The players in the market
• Who are the potential customers, how do they express their needs and how do they 'categorize' solution providers?
• Who are the leading consulting, systems integration and reselling partners?
• Who is the competition, what are their strength and weaknesses?
• Best practices in the market
• How do I sell the solution (direct, indirect, VAR, mixed-mode)?
• How should I price the solution (prevailing pricing models, discount structures, expectations during negotiations)?
• How do I position the solution, what marketing channels and approaches do I use, which tradeshows do I attend?
• Staffing and HR issues
• Who should I hire, which recruiters to use, and what are the human resource cost,
  standard practices, compensation models, and legal aspects of hiring people?
• Where do I start? (New York, Boston, Chicago, St. Louis, Dallas, San Francisco, Seattle, Toronto.)
• Necessary investments
• What additional features and changes are required to make the product attractive in the US market?
• What changes do I need to make, for example to account for state-specific tax rules, multiple time zones or for US customary units of measure?
• What are the support structures that I need in the home office, and in the remote office, to support doing business in the US or in North America?
• Legal, compliance and regulatory issues in the market
• What business form do I use (S-Corp, LLC, C-Corp, .)
• What accounting rules will govern my business?
• How will Sarbanes-Oxley, PCI, the Patriot Act, and other rules, compliance requirements and regulations impact my North American business?

The Market Exploration Services combine reviews of existing sales materials, interviews with executives and European customers, market research, executive focus groups with target customers in North America, collaborative sessions to develop a new positioning, and joint business plan development sessions.

Depending on the specific needs, the market exploration services can focus on the US, or take a broader view across the larger market created by the North American Free Trade Agreement (NAFTA).

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